Convert between wholesale cost and retail price using a markup or margin percentage.
Markup is calculated on cost (retail = cost × (1 + markup%)); margin is calculated on the selling price (cost = retail × (1 − margin%)). The same percentage means different things in each direction — a 50% markup is not the same as a 50% margin.
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Wholesale ↔ Retail Calculator converts between a wholesale cost and a retail price using either a markup percentage (on cost) or a margin percentage (on selling price).
Wholesale cost: £10, Markup: 100% Result: Retail price £20, profit per unit £10.
Markup is calculated on cost; margin is calculated on the selling price. The same percentage number means a different price in each direction.
No, enter pre-tax figures and apply tax separately as needed for your market.