Ecommerce Markup Calculator

Calculate a selling price from product cost and markup.

Formula and assumptions

This calculator uses the values entered above only. Results are a planning aid, not accounting, tax, pricing, or investment advice.

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About Ecommerce Markup Calculator

Markup Calculator calculates target selling price and profit amount based on item cost and desired markup percentage.

How to use Ecommerce Markup Calculator

  1. Enter item unit cost.
  2. Enter target markup percentage.
  3. Click Calculate to calculate selling price and profit.
  4. Review selling price and profit margin breakdown.

Examples

Cost: £50.00, Markup: 40.00% Result: Selling Price: £70.00, Profit: £20.00 (Margin: 28.57%).

FAQ

How is selling price calculated from markup?

Selling Price = Cost * (1 + (Markup Percentage / 100)).

Can markup percentage exceed 100%?

Yes. A 100% markup doubles the cost price (e.g. £10 cost sold for £20).